Taguchi philosophy.
Taguchi methods are statistical methods developed by Genichi Taguchi to improve the quality of manufactured goods, and more recently also applied to engineering,biotechnology, marketing and...
View Articletypes of financial management
The Stock Market. Once a company reaches a certain size it can offer shared ownership to private investors in the form of ‘Shares’. These are bought and sold in the Stock Market, through a small...
View ArticleComposition and importance of Money Market
Composition and importance of Money Market Composition of money market The money market is not a single homogeneous market. It consists of a number of sub-markets which collectively constitute the...
View ArticleIndian capital markets
Indian capital markets have been receiving global attention, especially from sound investors, due to the improving macroeconomic fundamentals. The presence of a great pool of skilled labour and the...
View Articledepository participants in India
A study on Depository Participant Service Process at Fortune Financial Services (India) Limited The field of financial services in India has entered another stage of development with a shift in its...
View Articlefunctioning of depository
functioning of depository How does the Depository System operate? the Depository.To draw analogy, the Depository system functions very much like the banking system. A bank holds funds in accounts...
View Articlefunctioning of depository
How does the Depository System operate? the Depository.To draw analogy, the Depository system functions very much like the banking system. A bank holds funds in accounts whereas, a Depository holds...
View ArticleCopy Strategy: Map to Success
Copy Strategy Everyone seems to have an opinion of which commercials are good and which ones are bad. For me, it is all about what is the copy strategy. The Copy Strategy is all about what the...
View ArticleAdvertising Message Structure
Advertising Message Structure Most advertising messages share common components within the message including: The Appeal – This refers to the underlying idea that captures the attention of a message...
View ArticleAdvertising art & la yout,
Advertising layout definition is the design or final arrangement of something that is laid out and waiting to be reproduced especially by printing e.g advertisement, magazine book etc. It lays out...
View ArticleMedia planning & scheduling
media planning is the process of formulating strategies and selecting the appropriate media vehicle that can be use to reach the target audience The three components of a media plan are as follows: 1....
View ArticleAdvertising Budget
The advertising budget of a business is typically a subset of the larger sales budget and, within that, the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on...
View ArticleAdvertising agencies: Role, Types and Functions
An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is...
View ArticleMeasuring Advertising Effectiveness
Measuring Advertising Effectiveness A customer who doesn't know much about your business, or doesn't even know it exists, won't purchase your products or services. Public relations campaigns can help...
View Articlepre and post testing,
The idea of pre and post testing of students is often accepted as a viable method to assess the extent to which an educational intervention has had an impact on student 'learning'. However, despite...
View ArticleSEBI
SEBI - Introduction In 1988 the Securities and Exchange Board of India (SEBI) was established by the Government of India through an executive resolution, and was subsequently upgraded as a fully...
View ArticleSocial, Ethical and Legal Aspect of Advertising,
Legal Aspects of Advertising Unfortunately despite several laws meant to protect consumers against such unfair trade practices, false and misleading advertisements continue to exploit the consumer. A...
View Articledifference between selling and marking
Marketing and selling are related but differ greatly. Marketing plays a major role in creating new channels/clients and maintaining the existing channels and this contributes to more sales. Selling...
View Articledifference between Sales Management and Marketing Management
Difference between Sales Management and Marketing Management digg 0inShare Email Key difference: Sales Management mainly deals with managing a company’s sales operations. Sales management is mainly...
View ArticleEmerging Trends in Sales Management
To be successful in a changing market environment, it is important that sales managers understand the importance of emerging trends in the following areas Global Perspective Global competition is...
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